is to be a grass-roots organization that works for the benefit of all consumers
to help expand everyone's health, safety and financial freedom.
To that end, we strive to deliver the best consumer tips, clearly explained so everyone can
get the greatest benefit possible and live their lives to the fullest.
We are bound together by our mutual dedication to
seven bedrock principles:
The Unbiased Truth.
Our editorial standards are constituted in such a way as to
deliver proven truth. Money to support
the CFA will only be accepted in ways that do not
bias our mission to serve consumers.|
Consumer Value, Positive
Values. We provide the best
consumerwise tips available so you'll receive very high value in return for your
time spent here. And we are also about universal values such as
truth, freedom and conservation.
Plain Speaking. Our descriptions are
always clear and concise, so you'll gain the maximum benefit
from reading our tips and have all possible free time
left. Other sites sometimes provide information to the
point of overload; ours will give you what you need to
know, with links to articles where you can learn
more if you wish.
A Consumer Community. The Consumer
Freedom Alliance was founded and built from the ground up by
consumer advocates for consumers. There is always courteous customer service for our
We give consumers ways to customize our web pages to their own needs,
such as printable interactive tipsheets.
Entertaining Our Guests.
Perhaps surprisingly for a consumer site, we believe that
if you're going to visit us, we should provide entertainment to make it
a happy journey! You'll be amused with good humor, delighted
with beautiful design, and inspired by the wisdom of the
Your Vigilant Watchdog!
We constantly monitor news sites and consumer publications to
keep you updated with important news covering
crucial topics such as careers, credit, health care,
homes, the Internet, investing, safety, shopping, taxes, thrift and
Here's what the CFA won't do:
- We will never "spam" you: you are always in control of all
email communications, and all emails will remain free of
- Our web site will remain "hype-free": we will provide
only objective and helpful consumer information.
- We don't allow "pop-ups" on our site. If you ever see a
pop-up while visiting our site, it's probably caused by spyware
on your computer.
- We don't get involved in political issues.
- We don't accept gifts or donations from corporations to
pay for any services offered to our members: we would rather see charitable
donations go to the truly needy.
- While anyone in the world can come here, keep in mind that our
advice may not be appropriate for non-Americans because foreign countries have different
To accomplish the above goals and serve as many consumers as possible,
we choose to keep almost all of our services free
to all consumers. To help keep services free, funds necessary to maintain
the Consumer Freedom Alliance will always come exclusively from
sources that we will not allow to bias the Alliance in any
way. All consumer organizations must acquire funding
somehow: for example, ConsumerReports.org
gets revenue from donations and subscriber fees. The
Consumer Freedom Alliance receives funding in these ways:
- Product comparison sites. We will
accept compensation for promoting sites that do an excellent job of
comparing a variety of products or services, but we will not accept compensation from
individual suppliers. In effect therefore, we get paid only by
companies that have a strong record of
consumer advocacy on the Internet. Example: we promote
InsWeb.com and eHealthInsurance.com (two sites that compare insurance
plans for consumers), but we don't promote any individual insurance
- "Blind" advertising. The CFA does not
seek out advertisers, but we do receive advertising revenue indirectly
from reputable "third-party" services such as Google. Because we have
no direct commercial relationship with advertisers, no conflict of
interest is created that would harm our stated mission of serving
consumers in an unbiased manner. Currently we have very few
advertisements. We place these ads only on
web pages, never in emails. All
advertisements will be clearly labeled as ads. The placement of an advertisement
on one of our pages does not imply that we endorse it in any way. If
we discover that an advertisement is inaccurate or otherwise
bad for consumers, we will remove it. Example:
ads from Google.com are always labeled as "Google Ads".